119% Growth Over Five Years Shows Smart Toilets Are Driving a New Phase of Bathroom Renovations
Smart toilet interest hit a record high in 2025, making it the fastest growing toilet interest in Australia, outpacing rimless, wall hung and back-to-wall designs.
Buildmat's analysis of aggregated Australian search data shows smart toilets have recorded the strongest growth of any major toilet category over the past five years, growing approximately 119% between 2020 and 2025.
This makes smart toilets the fastest-growing toilet style in the country. While interest in other styles such as rimless or wall-hung has stabilised or declined, smart toilets were the only category to record uninterrupted year-on-year growth throughout the period.
We found that average monthly interest rose from 616 in 2020 to 1,350 in 2025, with projections suggesting a further jump to 1,582 in 2026.
In-store and online, we've seen incredibly strong growth in smart toilet sales over the past year alone. This data shows consumer interest is now catching up with real purchasing behaviour. Smart toilets are no longer viewed as niche upgrades. They are becoming a standard consideration in modern bathroom renovations.
Smart Toilet vs Back-to-Wall Search Growth Between 2020-205
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Source: Buildmat analysis of aggregated Australian Google search interest data (2020–2025) with projections for 2026. This data models average monthly research activity across comparable toilet categories to identify long-term renovation planning behaviour rather than confirmed sales.
From Luxury to Mainstream
Our data suggests a shift from aesthetic-driven renovations to feature-led upgrades. Unlike the cooling interest in rimless designs, smart toilets are scaling rapidly as manufacturers introduce accessible price points. This transition positions smart toilets as a standard inclusion for modern Australian bathrooms rather than a niche luxury.
- Smart toilet interest grew by 119% over the last five years.
- This category was the only one to show uninterrupted growth every year.
- Monthly searches rose from 616 in 2020 to 1,350 in 2025.
- Smart toilets are growing faster than back-to-wall and wall-hung designs.
- They are projected to capture 30% of all toilet interest by 2026.
- The ACT records the highest per capita interest in Australia.
- Victoria and New South Wales follow closely due to high renovation volumes.
- Adoption is currently concentrated in southern urban markets rather than rural areas.
- Australia ranks among the top five countries globally for smart toilet research.
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Australia contributes roughly 5% of all global smart toilet search interactions
Smart Toilets Show Sustained, Accelerating Growth
Smart toilet interest more than doubled over the five-year period, rising from an average of 616 monthly searches in 2020 to 1,350 in 2025.
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2020: 616
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2021: 757
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2022: 832
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2023: 998
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2024: 1,208
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2025: 1,350
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2026 projected: 1,582
Growth accelerated after 2022 and continued through 2025, with no year showing a decline. Projections for 2026 suggest further expansion rather than stabilisation, indicating the category remains in an adoption and scaling phase.
In absolute terms, smart toilet interest in 2025 was more than double wall-hung toilet interest and approached parity with back-to-wall toilets, despite starting from a much smaller base in 2020. This highlights how quickly the category has gained traction.
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A Shift Toward High-Function Bathroom Design
The sustained rise in smart toilet interest suggests Australians are placing greater emphasis on how bathrooms function day to day. Unlike purely aesthetic upgrades, smart toilets bundle multiple functional benefits into a single product category. The consistency of growth across five years suggests these features are resonating beyond early adopters and into mainstream renovation planning.
Industry reports also show smart toilets are no longer positioned as luxury-only products. According to Reece’s 2025 Future Bathroom report, manufacturers are expanding smart toilet ranges across multiple price points, making them accessible to a wider range of Australian households. The report identifies smart toilets as a standard inclusion in future bathroom planning rather than an emerging or experimental feature.
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Comparative Growth Across Other Common Toilet Categories
| Year | Smart Toilets (Avg) | Back-to-Wall | Wall-Hung | Rimless | Bidet Toilets |
|---|---|---|---|---|---|
| 2020 | 616 | 828 | 394 | 2,168 | 4,500 |
| 2021 | 757 | 1,024 | 487 | 2,592 | 5,000 |
| 2022 | 832 | 1,044 | 531 | 1,907 | 5,500 |
| 2023 | 998 | 1,087 | 515 | 1,640 | 5,800 |
| 2024 | 1,208 | 1,216 | 618 | 1,734 | 6,200 |
| 2025 | 1,350 | 1,369 | 600 | 1,618 | 6,900 |
| 2026 (Proj.) | 1,582 | 1,400 | 610 | 1,659 | 7,200 |
Back-to-wall toilets show strong growth
Back-to-wall toilet interest grew by around 65 percent between 2020 and 2025. Growth is steady and incremental, with no sharp spikes or drops, suggesting demand is driven by longer-term design preferences such as concealed cisterns and cleaner bathroom lines.
By 2025, back-to-wall toilets remained the highest-volume category after rimless, though the growth rate slowed compared to earlier years. Projections for 2026 suggest continued growth at a more moderate pace.
Wall-hung toilets move into a stable phase
Wall-hung toilet interest grew by just over 50 percent between 2020 and 2025, with the strongest gains occurring between 2020 and 2022.
Interest flattened after 2023, indicating the category has transitioned from growth into stable, mainstream consideration. This pattern is consistent with design-led products that have become widely understood and accepted.
Rimless toilets show cooling after early peak
Rimless toilet interest peaked in 2021 before declining by approximately 25 percent by 2025. This pattern suggests rimless toilets moved quickly through early adoption as hygiene became a key upgrade driver. Once rimless designs became standard across many toilet ranges, the feature lost its role as a standalone point of differentiation.
Our data indicates rimless toilets have reached maturity rather than fallen out of favour, with interest stabilising toward the end of the period and a modest recovery projected for 2026.
Bidet toilets show stabilisation after early growth
Bidet toilet interest rose sharply early in the decade before settling into slower, more stable growth through to 2025. Excluding the early 2020 spike, average monthly bidet searches increased from around 4,000 to 4,500 in 2020 to approximately 6,500 to 7,000 in 2025, representing an estimated 50 to 70 percent increase over five years.
Unlike smart toilets, bidet interest does not show uninterrupted year-on-year acceleration, indicating the category has moved beyond early adoption into a more mature phase. Rather than declining, interest has stabilised at a higher baseline, suggesting bidets remain a widely understood hygiene upgrade but are no longer the primary growth driver within the toilet category.
Urban Hubs Drive National Smart Toilet Adoption
Buildmat's regional search data shows smart toilet interest is unevenly distributed across Australia. Google Trends regional scores measure relative interest, indicating how large a share of all searches in a region relate to smart toilets, rather than total search volume.
Using this measure, the Australian Capital Territory ranks highest nationally, indicating the strongest proportional interest per capita. Victoria and New South Wales follow, while Queensland records a lower relative score despite its larger population. Tasmania also shows comparatively strong proportional interest.
This pattern suggests smart toilet consideration is currently more concentrated in highly urbanised regions, rather than evenly distributed nationwide.
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Australia’s Rising Global Standing in Smart Toilet Adoption
Australia is currently a top-five global market for smart toilet interest. Contributing roughly 5% of global search volume, Australia shows stronger per-capita engagement than many larger nations in Europe and Asia. While the United States and United Kingdom lead in absolute volume, Australia’s search levels indicate a move past early experimentation and into a rapid transition toward mainstream adoption. The market is no longer a niche outlier but is actively scaling as consumer familiarity grows.
- Australia ranks alongside the US, UK, Canada, and India for total interest.
- Per-capita interest is higher than in many larger population markets.
- Australia is in an "early-mainstream" phase, trailing only the most mature markets like Japan.
- Australia contributes 1.3K of the 26K average monthly global searches.
Australia’s Smart Toilet Outlook for 2030
Smart toilets are projected to account for approximately 35% to 40% of total consumer interest across major toilet styles by 2030*. This scenario-based model assumes that the rapid adoption phase seen early in the decade will transition into a moderated annual growth rate of roughly 8% to 10%. Under these conditions, smart toilets will move from a fast-growing category into a dominant position within bathroom renovation research by the end of the decade.
- Smart toilets could capture up to 40% of all major toilet style research by 2030.
- Growth is expected to stabilize at a moderated rate of 8% to 10% annually beyond 2026.
- Other toilet categories are assumed to remain flat or grow modestly as they reach market maturity.
- Smart toilets are positioned to become a dominant fixture in renovation planning by 2030.
* This projection is a scenario-based model rather than a fixed forecast. It assumes that after the rapid adoption seen through 2025, smart toilet growth will steady to a moderated rate of 8–10% annually. Interest in other toilet categories is expected to flatten or slow as those markets reach maturity.
