by Vivian Garzon

6 Trends That’ll Give You an Insta-Worthy Bathroom in 2024

6 Trends That’ll Give You an Insta-Worthy Bathroom in 2024

Elevate your bathroom game in 2024 with these Insta-worthy trends. From sleek black bathrooms and warm copper accents to freestanding baths and minimalist floating shelves, we're bringing you the most popular and inspiring features to transform your space into a viral-worthy oasis.

With over 1.3 million #bathroominspo hashtags on Instagram (and climbing every day), it can be overwhelming to decide on the best trends for your space. That's where we come in. We've reviewed hundreds of Instagram trends and gathered data from popular hashtags to bring you the most popular and inspiring features to transform your bathroom into a viral-worthy oasis.

From stone basins and black bathrooms to copper accents and freestanding baths, we've got you covered with the best contemporary bathroom trends on Instagram. Keep reading to learn how to make your bathroom Insta-worthy in 2024.

1. Stone Basins

6 Trends That’ll Give You an Insta-Worthy Bathroom in 2024

Stone basins are incredibly on-trend in 2024. They are a popular choice for bathroom inspo due to their stylish looks, durability, and versatility. Made from natural materials such as granite, marble, and onyx, stone basins are resistant to scratches, stains, and heat, making them a practical choice for a highly-trafficked room in the house.

Coming in a wide range of colours and patterns, there’s a stone basin to complement any bathroom style and decor. They can be used to create a variety of looks, from traditional and classic to modern and minimalist, making them a versatile and stylish choice for your 2024 bathroom.

2. Black is Back

6 Trends That’ll Give You an Insta-Worthy Bathroom in 2024

We say black is back, but we don’t think this trend ever went away. While white has always been a popular choice for bathroom colour schemes, black is quickly becoming a timeless and stylish alternative.

Black bathrooms create a moody, contemporary vibe and allow accessories to stand out against the neutral tones (a brushed brass gold towel rail on black? Um, yes!) If you're not sure about committing to a full black bathroom, consider painting just one area to see how it affects the lighting.

Or, you can simply add accents of black, like a stunning matte black square mixer, a black basin or even smaller pieces of black like a black towel rail or toilet roll holder. 

3. Go for Brass

6 Trends That’ll Give You an Insta-Worthy Bathroom in 2024


If you've been scrolling Instagram lately, you’ll probably have noticed that brassware is having a serious moment. From warm metallics to vibrant coppers and silky matte blacks, brass accessories are replacing chrome as the go-to finish for bathroom fixtures.

Brushed or polished brass can add warmth to a minimalist bathroom and work with a variety of colour schemes. Updating the finishes in your bathroom is an easy and budget-friendly way to give it a refresh. From striking copper bathroom mixers to brushed brass shower mixers, go for brass to get an instant insta-worthy bathroom.

4. Freestanding Baths

6 Trends That’ll Give You an Insta-Worthy Bathroom in 2024


Freestanding baths aren’t just holiday luxuries – in fact, they’re becoming increasingly popular in bathroom design. These standalone tubs act as a serious statement piece and add a touch of luxury to your bathroom.

Location is of course an important factor and we recommend placing it near a window to create the illusion of more space (and to help with ventilation to prevent mould and mildew). Alternatively, positioning the tub just off-centre in the room can give it a luxurious, hotel-inspired look.

Regardless of where you place it, a freestanding bath is sure to make an insta-worthy statement.

5. Simplistic Vanity

6 Trends That’ll Give You an Insta-Worthy Bathroom in 2024


Everyone wants more storage space – especially if you live in a large household. A bathroom vanity cabinet can provide a stylish and practical solution for hiding away toiletries and other bathroom essentials – keeping your bathroom looking clean, organised, and ready to be posted on the ‘gram.

To add personality and flair to the space, consider adding statement pieces like a terrazzo basin, or copper basin mixer. These small touches will not only make your bathroom more visually appealing, also make it more Instagram-worthy, which, after all, is the aim of the game.

6. Minimalist Floating Shelves

6 Trends That’ll Give You an Insta-Worthy Bathroom in 2024
Minimalist bathrooms continue to be on-trend in 2024, and floating shelves are a must-have for any minimalist bathroom. They add a natural, warm touch to the space and provide a convenient spot for storing toiletries, hand towels, and other decorative items. So if you're looking to add some style and functionality to your bathroom, consider incorporating some floating shelves.

Instagram Bathroom Trends FAQ’s

1. What Are the Bathroom Colour Trends in 2024?

Bathroom colour trends in 2024 will centre on earthy and warm colours: think sandy beiges, warm ochres, and dusky browns. Combining earthy colours with bold and dark colours like black will also be popular in 2024.

2. Best Small Bathroom Trends?

Designing small bathrooms can be streamlined with a few key trends. Opt for light, neutral colours to open up the space and choose multi-functional furniture, like storage vanities, to maximise efficiency. Utilising mirrors can also make the room appear larger.

Incorporating short basin mixers is a smart addition, offering style and practicality without taking up much space, perfect for maintaining a sleek and minimalist bathroom design.

3. What Are Bathroom Trends That Will Last?

There are several bathroom trends that have stood the test of time, with one trend being the use of high-quality, durable materials, such as natural stone and ceramic, which can withstand the wear and tear of a busy bathroom.

The use of neutral colours and simple, clean lines will likely remain a popular choice for bathroom design, as these elements create a timeless, classic look that never goes out of style.

Transform Your Bathroom With Buildmat

Are you ready to transform your bathroom into an Instagram-worthy space? Follow these tips to bring some personality and style to your bathroom. From striking stone basins to adding pops of black accessories to your bathroom, there's something for everyone. Start updating your bathroom today with the help of Buildmat’s luxury bathroom accessories . SHOP NOW

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